The Elephant in the Brain: Hidden Motives in Everyday Life

by Kevin Simler

In The Gulag Archipelago, the Russian novelist and historian Aleksandr Solzhenitsyn gives a dramatic example of these extreme incentives: At the conclusion of the conference, a tribute to Comrade Stalin was called for. Of course, everyone stood up, and the small hall echoed with stormy applause. For three minutes, four minutes, five minutes, the applause continued. It was becoming insufferably silly even to those who really adored Stalin. However, who would dare be the first to stop? So the applause went on—six, seven, eight minutes! They couldn’t stop now till they collapsed with heart attacks! Finally, after eleven minutes, the director of the paper factory assumed a businesslike expression and sat down in his seat. And, oh, a miracle took place! To a man, everyone else stopped dead and sat down. They had been saved! That, however, was how the [secret police] discovered who the independent people were. And that was how they went about eliminating them. That same night the factory director was arrested. They easily pasted ten years [in a labor camp] on him.