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The Elephant in the Brain: Hidden Motives in Everyday Life, by Kevin Simler

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A cue is similar to a signal, in that it conveys information, except that it benefits only the receiver.11 In other words, a cue conveys information the sender might wish to conceal.
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The Elephant in the Brain: Hidden Motives in Everyday Life
The Elephant in the Brain: Hidden Motives in Everyday Life
by Kevin Simler
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