High-status individuals are also willing to call more attention to themselves. When you’re feeling meek, you generally want to be a wallflower. But when you’re feeling confident, you want the whole world to notice. In the animal kingdom, this “Look at me!” strategy is known as aposematism.44 It’s a quintessentially honest signal. Those who call attention to themselves are more likely to get attacked—unless they’re strong enough to defend themselves. If you’re the biggest male lion on the savanna, go ahead, roar your heart out. The same principle explains why poisonous animals, like coral reef
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