Wear a mask long enough and it becomes your face.26 Play a role long enough and it becomes who you are. Spend enough time pretending something is true and you might as well believe it.27 Incidentally, this is why politicians make a great case study for self-deception. The social pressure on their beliefs is enormous. Psychologically, then, politicians don’t so much “lie” as regurgitate their own self-deceptions.28 Both are ways of misleading others, but self-deceptions are a lot harder to catch and prosecute.