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Almost everybody in the campaign, still an extremely small outfit, thought of themselves as a clear-eyed team, as realistic about their prospects as perhaps any in politics. The unspoken agreement among them: not only would Donald Trump not be president, he should probably not be. Conveniently, the former conviction meant nobody had to deal with the latter issue.
had been elected president. So he was, as Kellyanne Conway liked to point out, by definition presidential. Still, nobody had yet seen him be presidential—that is, make a public bow to political ritual and propriety. Or even to exercise some modest self-control.
Anyway, the frequently asked question about whether Trump would continue his unsupervised and often inexplicable tweets now that he was officially in the White House and the president of the United States—a question as hotly asked inside the White House as out—was answered: he would.
In fact, he most of all sought to preserve his personal right to defy or ignore his own organization. This, too, made sense, since not really having an organization was the most efficient way to sidestep the people in your organization and to dominate them.
However alarming, Trump’s way of operating also presented an opportunity to the people in closest proximity to him: by understanding him, by observing the kind of habits and reflexive responses that his business opponents had long learned to use to their advantage, they might be able to game him, to move him. Still, while he might be moved today, nobody underestimated the complexities of continuing to move him in the same direction tomorrow.
The president had charged her with the ultimate job: a good write-up in the New York Times. That, in the president’s estimation, had yet failed to happen, “but Hope tries and tries,” the president said. On more than one occasion, after a day—one of the countless days—of particularly bad notices, the president greeted her, affectionately, with “You must be the world’s worst PR person.”
Here was a key technique for managing the president: delay. Rolling something forward likely meant that something else—an equal or greater fiasco—would come along to preempt whatever fiasco was currently at hand. What’s more, delay worked advantageously with Trump’s attention span; whatever the issue of the moment, he would shortly be on to something else.
For Trump, as for many showmen or press release entrepreneurs, the enemy of everything is complexity and red tape, and the solution for everything is cutting corners. Bypass or ignore the difficulties; just move in a straight line to the vision, which, if it’s bold enough, or grandiose enough, will sell itself.
The fundamental premise of nearly everybody who joined the Trump White House was, This can work. We can help make this work. Now, only three-quarters of the way through just the first year of Trump’s term, there was literally not one member of the senior staff who could any longer be confident of that premise. Arguably—and on many days indubitably—most members of the senior staff believed that the sole upside of being part of the Trump White House was to help prevent worse from happening.