This was the nature of Trump’s particular salesmanship. His strategic belief was that there was no reason not to heap excessive puffery on a prospect. But if the prospect was ruled out as a buyer, there was no reason not to heap scorn and lawsuits on him or her. After all, if they don’t respond to sucking up, they might respond to piling on. Bannon felt—perhaps with overconfidence—that Trump could be easily switched on and off.
