The less reliably you measure X, counterintuitively, the greater X’s true effect.96 Ignoring mismeasurement lets competing factors “steal” credit from education, leading us to underestimate how valuable education really is. Imagine a world where five workers have high school diplomas, and five have college degrees. Workers with high school degrees earn $50,000 a year. Workers with college degrees earn twice as much. Yet neither high school nor college teaches students to carefully complete surveys. When the census inquires about their education, one of each group checks the wrong box. What
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