Make a slanted documentary, launch some outrageous claims, find something that feels true about them, and sell it hard and often. The delusional and the emotionally disturbed will find something in it to comfort them. The lazy will rely on it as unlikely but possible. And in a year or two, the lazy will convince themselves “better safe than sorry” and pass it along as truth. She’s smart to do it this way. A documentary—even peddling half truths and lies—has a certain amount of built-in credibility.
