Principle 1 Become genuinely interested in other people. Principle 2 Smile. Principle 3 Remember that a person’s name is to that person the sweetest and most important sound in any language. Principle 4 Be a good listener. Encourage others to talk about themselves. Principle 5 Talk in terms of the other person’s interests. Principle 6 Make the other person feel important—and do it sincerely.
