DeCervo was trying to use its insights about rapid perceptual decision-making to help baseball teams win baseball games, but, to their frustration, those teams were increasingly concerned about its footprint on the players’ already heavily loaded schedules. And players were concerned about being guinea pigs for testing. Some feel the information could only be used to hurt them in the future. And why spend 40 minutes with an EEG cap on your head if there is no immediate performance benefit associated?
