The 48 Laws of Power

by Robert Greene

The great charlatan mountebanks of seventeenth- and eighteenth-century Europe used humor and entertainment to deceive their audiences. Dazzled by a great show, the public would not notice the charlatans’ real intentions. Thus the star charlatan himself would appear in town in a night-black coach drawn by black horses. Clowns, tightrope walkers, and star entertainers would accompany him, pulling people in to his demonstrations of elixirs and quack potions. The charlatan made entertainment seem like the business of the day; the business of the day was actually the sale of the elixirs and quack potions. Spectacle and entertainment, clearly, are excellent devices to conceal your intentions, but they cannot be used indefinitely. The public grows tired and suspicious, and eventually catches on to the trick. And indeed the charlatans had to move quickly from town to town, before word spread that the potions were useless and the entertainment a trick. Powerful people with bland exteriors, on the other hand—the Talleyrands, the Rothschilds, the Selassies—can practice their deceptions in the same place throughout their lifetimes. Their act never wears thin, and rarely causes suspicion. The colorful smoke screen should be used cautiously, then, and only when the occasion is right.