Once in the limelight you must constantly renew it by adapting and varying your method of courting attention. If you don’t, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity. Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create something ugly and disturbing, he believed, than to let viewers grow too familiar with his
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