Max Kemp

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Understand: People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you both gain their respect and tighten your hold on their fleeting attention. Image: The Limelight. The actor who steps into this bril- liant light attains a heightened presence. All eyes are on him. There is room for only one actor at a time in the limelight’s narrow beam; do what ever it takes to make yourself its focus. Make your gestures so large, amus- ing, and scandalous that the light stays on you while the other actors are left in the ...more
The 48 Laws of Power
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