This profound need to exteriorize one’s guilt, to project it on another person or object, has an immense power, which the clever know how to harness. Sacrifice is a ritual, perhaps the most ancient ritual of all; ritual too is a well-spring of power. In the killing of de Orco, note Cesare’s symbolic and ritualistic display of his body. By framing it in this dramatic way he focused guilt outward. The citizens of Romagna responded instantly. Because it comes so naturally to us to look outward rather than inward, we readily accept the scapegoat’s guilt.