I’m not a big fan of TV commercials in and of themselves, but when a familiar ad comes on, I get quite excited about it. This is because when a familiar one comes on I already know what it’s talking about, and I feel sort of soothed knowing that they never last for long. The reason why we look happy to your eyes while we’re watching TV ads must be that at all other times we’re less stable and calm, and our faces are blanker. Perhaps what you’re getting when you look at us watching commercials on the TV is a brief glimpse of the Real Us.
