But what we find is rather that instead of disappearing, authority has made itself invisible. Instead of overt authority, “anonymous” authority reigns. It is disguised as common sense, science, psychic health, normality, public opinion. It does not demand anything except the self-evident. It seems to use no pressure but only mild persuasion. Whether a mother says to her daughter, “I know you will not like to go out with that boy,” or an advertisement suggests, “Smoke this brand of cigarettes—you will like their coolness,” it is the same atmosphere of subtle suggestion which actually pervades
...more
