classification must necessarily fail. The fact that ideas have an emotional matrix is of the utmost importance because it is the key to the understanding of the spirit of a culture. Different societies or classes within a society have a specific character, and on its basis different ideas develop and become powerful. Thus, for instance, the idea of work and success as the main aims of life were able to become powerful and appealing to modern man on the basis of his aloneness and doubt; but propaganda for the idea of ceaseless effort and striving for success addressed to the Pueblo Indians or
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