Falk openly admits he didn’t hire and promote more women to be politically correct. “It was about getting the best talent,” he told me. So what ultimately happened to the men of Kimberly-Clark? Well, for one thing, they got richer: Kotex sales surged, and the company’s stock price more than doubled since Falk embarked on his initiative in 2009—a boon for the men working there as well as the women.
