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Humans think in stories rather than in facts, numbers or equations, and the simpler the story, the better.
In 2018 the common person feels increasingly irrelevant. Lots of mysterious words are bandied around excitedly in TED talks, government think tanks and hi-tech conferences – globalisation, blockchain, genetic engineering, artificial intelligence, machine learning – and common people may well suspect that none of these words are about them. The liberal story was the story of ordinary people. How can it remain relevant to a world of cyborgs and networked algorithms?
Perhaps in the twenty-first century populist revolts will be staged not against an economic elite that exploits people, but against an economic elite that does not need them any more.6 This may well be a losing battle. It is much harder to struggle against irrelevance than against exploitation.
Humans have two types of abilities – physical and cognitive. In the past, machines competed with humans mainly in raw physical abilities, while humans retained an immense edge over machines in cognition.
Vaunted ‘human intuition’ is in reality ‘pattern recognition’.
In the nineteenth century the Industrial Revolution created new conditions and problems that none of the existing social, economic and political models could cope with. Feudalism, monarchism and traditional religions were not adapted to managing industrial metropolises, millions of uprooted workers, or the constantly changing nature of the modern economy. Consequently humankind had to develop completely new models – liberal democracies, communist dictatorships and fascist regimes – and it took more than a century of terrible wars and revolutions to experiment with these models, separate the
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Computer algorithms, however, have not been shaped by natural selection, and they have neither emotions nor gut instincts. Hence in moments of crisis they could follow ethical guidelines much better than humans – provided we find a way to code ethics in precise numbers and statistics.
When all is said and done, would you rather the car next to you was driven by a drunk teenager, or by the Schumacher–Kant team?19
Well, maybe Tesla will just leave it to the market. Tesla will produce two models of the self-driving car: the Tesla Altruist and the Tesla Egoist. In an emergency, the Altruist sacrifices its owner to the greater good, whereas the Egoist does everything in its power to save its owner, even if it means killing the two kids.
We have bred docile cows that produce enormous amounts of milk, but are otherwise far inferior to their wild ancestors. They are less agile, less curious and less resourceful.34 We are now creating tame humans that produce enormous amounts of data and function as very efficient chips in a huge data-processing mechanism, but these data-cows hardly maximise the human potential. Indeed
Once algorithms choose and buy things for us, the traditional advertising industry will go bust.
Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset – their personal data – in exchange for free email services and funny cat videos. It is a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colourful beads and cheap trinkets.

