Most corporations believe that they should focus on making money, governments should do as little as possible, and humankind should trust market forces to take the really important decisions on our behalf.6 Hence if Facebook intends to make a real ideological commitment to building human communities, those who fear its power should not push it back into the corporate cocoon with cries of ‘Big Brother!’ Instead, we should urge other corporations, institutions and governments to contest Facebook by making their own ideological commitments.
