TIPS FOR DEBATING WELL • Present new data: “I pulled some market data from Atlanta that is interesting . . .” • Jot down three questions beforehand (and especially around key assumptions): “Does your number assume that customers will buy additional products?” • Jump into a dissenting role: “For the sake of argument, let me state an alternative point of view . . .” • Build on other viewpoints. (“If we expand your idea to a larger market . . .”) • Change your mind from time to time. Fight for the best idea, not for yours.
