KEY INSIGHTS DO LESS, THEN OBSESS The “Work Harder” Convention The conventional wisdom states that people who work harder and take on more responsibilities accomplish more and perform better. Countering this view, management experts recommend that people focus by choosing just a few areas of work. The New “Work Smarter” Perspective Doing more is usually a flawed strategy. The imperative to focus is also misunderstood. Focus isn’t simply about choosing to concentrate on a few areas, as many people think. There is a second harsh requirement: You must also obsess in those areas to produce
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