To fight better, try to bring in people with more diverse backgrounds and viewpoints. Bart Becht of Reckitt Benckiser told us, “It doesn’t matter whether I have a Pakistani, a Chinese person, a Brit or a Turk, man or woman, sitting in the same room, whether I have people who have done sales or something else—so long as I have people with different experiences. Because the chance for new ideas is much greater when you have people with different backgrounds.”22
