KEY INSIGHTS REDESIGN YOUR WORK The “Work Harder” Convention The more hours people work, the better they perform. Great performance is about delivering on existing goals, tasks, and metrics as defined in one’s job description. The New “Work Smarter” Perspective If you already work at least fifty hours a week, piling on still more hours won’t improve your performance much. It can even make it worse. To achieve great results, redesign work. Upend the status quo and craft new tasks, goals, and metrics that maximize the value of your work.

