Yet “showing, not telling” is by no means a common tactic. Only 18 percent of people in our 5,000-person dataset scored high on the statement, “frequently taps into people’s emotions to get them excited about their work.” That’s too bad. As our study also revealed, arousing emotional responses gets results, including for junior people. In fact, about 19 percent of people in either a senior job position (division manager) or a junior one (technical specialist) scored very high on their ability to stir emotions.
A story is a way to show, not tell, because people experience stories, they don't just read or listen to them.
