Five Ways to Create Value Main Question Way to Improve Value Example Are You Working on the Right Things? 1. Less Fluff: Eliminate or reduce existing activities of little value. HP Manager’s report that no one read; APM Terminals’ “stripping” and weighing trucks. 2. More Right Stuff: Spend more time on existing activities of high value. Hartmut Goeritz focusing on container throughput. 3. More “Gee, Whiz”: Create new activities of high value. Goeritz’s “routing service” for shipping companies and freight operators. Are You Doing the Things Right? 4. Five Star Rating: Find new ways to
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