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July 19 - July 22, 2018
Social scientists and management experts explain performance at work by pointing to people’s innate gifts and natural strengths.
I decided to take a different approach, exploring whether the way some people work—their specific work practices as opposed to the sheer amount of effort they exert—accounts for greatness at work. That led me to explore the idea of “working smart,” whereby people seek to maximize output per hour of work. The phrase “work smarter, not harder” has been thrown around so much that it has become a cliché. Who wants to “work dumb”? But many people do in fact work dumb because they don’t know exactly how to work smart. And I don’t blame them, because it’s hard to obtain solid guidance. I scanned for
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THE PERFORMANCE STUDY
These and other surprising insights turned out to be critical. The very best people didn’t just work smart in a conventional sense, but pursued more nuanced practices, like doing less and obsessing, and matching purpose with passion. Comparing these seven practices, I realized that they all embodied the idea of selectivity. Whenever they could, top performers carefully selected which priorities, tasks, collaborations, team meetings, committees, analyses, customers, new ideas, steps in a process, and interactions to undertake, and which to neglect or reject. Yet this more nuanced way of working
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The talent and effort explanations still play a significant role in determining how individuals perform. But the real key to individual performance is the seven “work smarter” practices.
For all that has been written about performance, no book to my knowledge has presented an evidence-based, comprehensive understanding of what enables individuals to perform at the highest level at work. Great at Work fills this gap. It gives you a simple and practical framework that you can use to work at your best. Think of it as a complement to Stephen Covey’s 7 Habits of Highly Effective People, updated to reflect the realities of work today, and backed by an unprecedented statistical analysis.13
The seven “work smarter” practices didn’t just improve performance. They also improved people’s well-being at work. As I show in chapter nine, people in our study who worked smarter experienced better work-life balance, higher job satisfaction, and less burnout.
DO LESS, THEN OBSESS
Picking a few priorities is only half the equation. The other half is the harsh requirement that you must obsess over your chosen area of focus to excel.
The term “focus” consists of two activities: choosing a few priorities, and then dedicating your efforts toward excelling at them. Many people prioritize a few items at work, but they don’t obsess—they simply do less. That’s a mistake.
Far more people than we might imagine have at least some latitude in their job to focus their work activities. Of course, some job activities are fixed and cannot be changed. Others, however, are discretionary or can be modified.
Coordinating between priorities requires mental exertion. Many regard multitasking as efficient, but research shows that rapidly toggling between two items—reading emails and listening to a colleague’s presentation, for example—renders you less effective at both. Each time you switch, your brain must abandon one task and acclimate itself to the other. A study of 58,280 court cases before Italian judges in Milan found that the judges who handled many cases simultaneously (multitasking) took longer to complete them than those who performed them in sequence. The differences were striking: the
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The complexity trap wreaks havoc inside companies. In the name of progress, we pile on goals, priorities, tasks, metrics, checkpoints, team members, and so on. But adding these items increases complexity, which we can define in terms of the number of items and the number of connections between them. It’s no surprise that in our study, a full 65 percent of people strongly or completely agreed that their organization was “very complex—many departments, policies, processes, and plans that require coordination.”
In fact, as the number of things to be managed, tasks or people, increases arithmetically, complexity increases logarithmically. For a group of two people, the complexity level is 4, but for three people it's 8, and for six it's 36.
We often disparage obsessions in our daily lives, viewing them as dangerous or debilitating. But obsession can be a productive force.
Greatness in work, art, and science requires obsession over quality and an extraordinary attention to detail. “What many another writer would be content to leave in massive proportions,” Ernest Hemingway reflected, “I polish into a tiny gem.”22 Alfred Hitchcock required more than seventy shots to perfect the shower scene in the movie Psycho.23 To create his famous vacuum cleaner, James Dyson created 5,000 prototypes. It took him fifteen years. Now that’s obsessing!24
The Link between Focus, Effort, and Performance The “Do Less, Then Obsess” Category Out-Performed All Others Note: These estimates were produced by running a modified regression analysis. We substituted the “do less, then obsess” scale with two variables; one measuring focus (using the item “extremely good at focusing on key priorities, no matter how much work and how many things I have to do”) and one measuring effort (“puts a lot of effort into his/her job”). We then ran a regression analysis, converting the variables to percentiles and entering these two variables and their interaction
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We asked people in our study what prevented them from doing less.25 I assumed most people don’t focus because they’re distracted. Almost weekly, it seems, an article pops up in the media about how overwhelmed people are by incoming communications, how much time they waste on social media, and how much FOMO (fear of missing out) they feel, causing them to peek at every text, email, or ping. But when our data came back, I discovered that these distractions were only part of the problem. The people in our study cited three main reasons for failing to focus: broad scope of work activities
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Main Reported Reasons for Lack of Focus Among People in Our 5,000-Person Study The three main reasons for participants’ inability to focus, broken down by the percentage of people citing each one.
Occam’s razor at work doesn’t say that you should simplify all the way to one. It says you should do everything possible to cull activities—the fewest metrics, the fewest goals, the fewest steps, the fewest pieces of sushi—while retaining everything necessary to do great work. As the French writer Antoine de Saint-Exupéry observed, “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”28
This is similar to von Moltke's description of an order or what the Marines now call a "mission order."
"The rule to follow is that an order should contain all, but also only, what subordinates cannot determine for themselves to achieve a particular purpose."
If using Occam’s razor is working smarter, you might wonder why most people don’t do it. The problem is that we love to keep our options open. Dan Ariely, author of the book Predictably Irrational, and his collaborator Jiwoong Shin demonstrated through a series of psychological experiments that people cling to options, even when those options no longer provide any value whatsoever.30 “We have an irrational compulsion to keep doors open,”31 Ariely noted. To perform at your best, discipline yourself to shave away any options that you stick with for psychological comfort alone.
WHEN YOU SHOULD NOT FOCUS There are two circumstances when you may want to “do more” and not focus, at least temporarily. 1. When you need to generate many new ideas. When we start a new task, we often don’t know what the best option will be. In this phase, academic research suggests it’s best to generate and consider many ideas. As Wharton professor Adam Grant reports in his book Originals, “Many people fail to develop originality because they generate few ideas.”32 At a certain point, you must cull your ideas and zoom in on the one that works best. In our book Great by Choice, Jim Collins
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The second tactic for focusing and obsessing, then, is to seal yourself off from those distractions. I did that while writing this book. Knowing how hard writing is for me, and how tempted I am to procrastinate, I bought a laptop and got rid of the Internet browser, email, and the instant messaging app—everything except for Microsoft Word. I carried this barren computer to Starbucks for two-hour intervals. Day after day, I sat there with my dark-roast tall coffee (black, no sugar). I felt a terrible urge to check my email—but I couldn’t. So I kept writing. Before long, I had completed a
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KEY INSIGHTS DO LESS, THEN OBSESS The “Work Harder” Convention The conventional wisdom states that people who work harder and take on more responsibilities accomplish more and perform better. Countering this view, management experts recommend that people focus by choosing just a few areas of work. The New “Work Smarter” Perspective Doing more is usually a flawed strategy. The imperative to focus is also misunderstood. Focus isn’t simply about choosing to concentrate on a few areas, as many people think. There is a second harsh requirement: You must also obsess in those areas to produce
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Key Points • People in our study who chose a few key priorities and then made huge efforts to do terrific work in those areas scored on average 25 percentage points higher in their performance than those who pursued many priorities. “Do less, then obsess” was the most powerful practice among the seven discussed in this book. • “Doing more” creates two traps. In the spread-too-thin trap, people take on many tasks, but can’t allocate enough attention to each. In the complexity trap, the energy required to manage the interrelationship between tasks leads people to waste time and execute poorly.
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REDESIGN YOUR WORK
A few months into Scheel’s experiment, when Green sat down at his desk to check the students’ first set of exam scores, he thought something had corrupted the data. Students in the flipped classroom were outperforming the traditional class. The lowest grade was now a C. Students who had been forced to repeat a grade were now thriving. Best of all, the failure rate had plummeted. To zero. How was this result possible? Green suspected that Scheel’s students had succeeded in the flipped model because they could receive help with their homework in the classroom. Once these students left school, it
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How can you boost your performance if you don’t redesign? The obvious alternative is to put in longer hours, working harder in the same way. Chances are you’re already doing that. In a 2009 survey by Harvard Business School professor Leslie Perlow and research associate Jessica Porter, 94 percent of the 1,000 professionals surveyed reported working 50 hours or more a week, and a staggering 50 percent of them said they worked more than 65 hours a week.3 The latter figure translates into 13 hours per day, five days a week. Ouch! In a study of high earners, management writers Sylvia Ann Hewlett
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Does working long hours increase performance? The prevailing “work harder” mindset presumes that it does, but the truth is more complicated. We analyzed the relationship between weekly hours worked and performance among the 5,000 managers and employees in our study.5 As the “Squeezing the Orange” chart reveals, working longer hours enhances performance, but only to a point. If you work between 30 and 50 hours per week, adding more hours on the job lifts your performance. But once you’re working between 50 and 65 hours per week, the benefit of adding additional hours drops off. And if you’re
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Delving back into our data, we found that fruitful redesigns all shared one thing in common: value. A good redesign delivers more value for the same amount of work done.
As our study suggested, we should evaluate the value of our work by measuring how much others benefit from it. That’s an outside-in view, because it directs attention to the benefits our work brings to others. The typical inside-out view, by contrast, measures work according to whether we have completed our tasks and goals, regardless of whether they produce any benefits.
The advice “start with goals” when planning an effort, is wrong. We need to start with value, then proceed to goals. Ask yourself: what benefits do your various work activities produce, really?
Now consider an equation that emphasizes value: The value of a person’s work = Benefits to others × quality × efficiency
Putting it all together, we get a more precise view of value: to produce great value at work is to create output that benefits others tremendously and that is done efficiently and with high quality.
Five Ways to Create Value Main Question Way to Improve Value Example Are You Working on the Right Things? 1. Less Fluff: Eliminate or reduce existing activities of little value. HP Manager’s report that no one read; APM Terminals’ “stripping” and weighing trucks. 2. More Right Stuff: Spend more time on existing activities of high value. Hartmut Goeritz focusing on container throughput. 3. More “Gee, Whiz”: Create new activities of high value. Goeritz’s “routing service” for shipping companies and freight operators. Are You Doing the Things Right? 4. Five Star Rating: Find new ways to
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Dr. Bennick’s intervention holds a profound insight: When people redesign, the key is not the degree of change they’re undertaking. Instead, it’s the magnitude of the value they can create.
Hunting for pain points is counterintuitive. When we hear people complain, we tend to dismiss them as whiners. Carmen might have grown to resent all those angry insurance agents. Instead, she went beyond her job specification and worked with software coders to create a better setup. As annoying as complainers might sometimes seem, they do us all a service: they identify the pain, for free!
Don’t just see yourself as an employee—see yourself as an innovator of work. Hunt and cure pain points, ask stupid questions, and zoom in on how you can redesign and create value for others.
KEY INSIGHTS REDESIGN YOUR WORK The “Work Harder” Convention The more hours people work, the better they perform. Great performance is about delivering on existing goals, tasks, and metrics as defined in one’s job description. The New “Work Smarter” Perspective If you already work at least fifty hours a week, piling on still more hours won’t improve your performance much. It can even make it worse. To achieve great results, redesign work. Upend the status quo and craft new tasks, goals, and metrics that maximize the value of your work.
Key Points • Our statistical analysis of 5,000 managers and employees demonstrates that those who redesigned their work performed significantly better than those who didn’t. • According to our statistical analysis, if you work up to 50 hours, performance improves as you add more hours. Beyond 50 hours, the benefit of adding more hours starts to wane. Beyond 65 hours, adding more hours causes performance to decline. Outworking others is not a clever strategy. • Good redesigns create more value—the benefits work activities bring to others. That outside-in view is very different from traditional,
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Companies have long deployed improvement techniques such as “six sigma,” and a whole field called “organizational learning” has arisen to help businesses improve quality in manufacturing, logistics, customer ordering, and service.8 Yet this approach has not expanded much outside such organizational processes, and it has not filtered down to individual employees.
Deliberate practice is also incompatible with the realities of today’s hurried workplaces. The idea of “practice” in sports and the arts entails rehearsing exhaustively before the real performance (a concert or competition). But most employees struggle to set aside their regular work to rehearse skills—they’re too busy. Athletes also have an easier time measuring outcomes than employees.
Basic Steps in a Learning Loop
Observing Brittany’s progress, we find that it’s the quality of each of these loops that helped her improve and not their sheer number. Imagine what might have happened had she attempted an endless series of repetitions with no learning from failures, no feedback, and minimal modifications. She would have invested a great deal of hard work but progressed very little. Learning on the job is not about practicing for 10,000 hours; it’s about making sure you perform each loop with high quality.
LOOPING TACTIC #1 CARVE OUT THE 15
LOOPING TACTIC #2 CHUNK IT
A micro-behavior is a small, concrete action you take on a daily basis to improve a skill. The action shouldn’t take more than fifteen minutes to perform and review, and it should have a clear impact on skill development.
They then used the “power of one” to pick one and only one competence at a time.
LOOPING TACTIC #3 MEASURE THE “SOFT”

