choose. A manager in one of my executive education programs at the University of California, Berkeley recalled an instance when she had pursued two technological solutions to a product because her team didn’t know which one would win in the marketplace. Eventually, she and her colleagues grew confident that one solution would succeed. Only then did they select that solution and ditch the other. “It would have been disastrous for us to select a solution prematurely,” she noted. “We might have chosen the wrong one.”
