Even if your initial idea is shaky and you feel it’s just not good enough—which happens to us all—start working with it anyway. Jump right in and start experimenting: better ideas will come. Yes, this will feel counterintuitive. Yes, this may even initially feel a like a waste of precious time. But in any product development role, you will have deadlines and tight roadmaps to follow—you can’t afford to sit around waiting for inspiration. Again, the vast majority of the time there will be no “eureka” moment, no bolt of lightning that will zap an Other Idea into your mind; more often than not,
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