In “Misunderstood,” realism rules as a true-to-life family celebrates Christmas in a true-to-life suburban home. The ad’s ultra-naturalistic images tell the story of a teenage loner, surrounded by a lively family gathering, but spending his day face-deep in an iPhone. With a bolt of surprise, the turning point reveals that in fact the kid has used his iPhone to make a mini-film celebrating his family’s joy-filled holiday.
