The enormously successful “Get a Mac” campaign ran from 2006 through 2009 and told sixty-six different thirty-second stories. Each featured two characters symbolizing competing computer brands standing against an abstract, ultra-minimalist milk-white background. One dressed in casual clothes (actor Justin Long) and introduced himself as a Mac computer; the other dressed in a suit and tie (comedian John Hodgman) and declared that he was a PC. In each mini-story, a conflict quickly develops between the two “computers,” then pivots around a single turning point, with the Mac always winning. The
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