Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions

by Thomas Lockwood

Richard Buchanan’s Four Orders of Design. Buchanan, a professor of design, management, and information systems, is cited as being one of the first people to talk about the development of the Four Orders of Design. As an organization matures in its use of design, it tends to move from communication and visual design, to products, to brands, to systems.