The companies in our study demonstrate an increased competency to communicate in highly creative ways. We were pleasantly surprised to find that they are great storytellers, and creators and users of visual information. They appear to understand that innovation does not happen by doing surveys and writing comprehensive reports or slide decks with facts and figures. Innovation happens by contextual inquiry, discovering unarticulated needs, synthesizing, creating with empathy, and communicating solutions in methods that embrace the emotions underlining the concepts. The visualization of
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