When we talk about designing culture, we’re setting the stage for designing the intentional interaction of people. And, we move from the intellectual exercise of organizational design to the emotional aspects of human behavior. This involves a keen understanding of who and why, resulting in the creative expression of how. The big upside to this pursuit is that we find ourselves with the opportunity to not only better integrate design and design thinking into culture, but to create more organizational learning and knowledge sharing, as well as create greater levels of emotional awareness.
