There are two interesting aspects of how many leaders go about designing and structuring their companies. One is that they do it from the inside out. Though this allows for companies to focus on the operational elements of how it creates and delivers a product or service, it often fails to put the most important aspect of the business out in front: the customer. As a result, the organization’s structure can end up misaligned to the customer experience, and not agile and responsive enough to the constant changes that customers drive.
