Let’s put the return on equity and the Acquirer’s Multiple together. Greenblatt is looking for a stock that makes a lot of profit for each dollar invested in it. At the same time, he wants to pay as little as possible for each dollar it makes. He wants a wonderful company at a fair price. Magic Formula = Wonderful Company + Fair Price If we have the choice of investing in Red Soda or Blue Soda, we prefer Red Soda. Why? Because it has a higher return on equity (20 percent versus 10 percent for Blue Soda) and a lower Acquirer’s Multiple (5 versus 10 for Blue Soda). Red Soda is more wonderful and
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