Philip May took the prime minister in his arms. As the realisation hit her that her gamble had gone disastrously wrong, May was first stunned, and then began to cry. ‘My husband watched it for me and came and told me, and I was shocked at the result,’ she said. ‘It took a few moments for it to sink in, what was really going on. My husband gave me a hug.’ She let slip ‘a little tear at that moment’.1 May felt an overwhelming sense of loss, and ‘a responsibility’ to others. ‘I felt, I suppose, devastated really. I knew the campaign wasn’t going perfectly. But still the messages I was getting
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