Of her vision for post-Brexit Britain or her wish to transform society for the benefit of those left behind there was not one word in either the speech or the briefing document. ‘Strong leadership in the national interest’, which implied some purpose to the strength, had become ‘strong and stable leadership’. The proposition for change had become a slogan about continuity. A source said, ‘When Lynton and Tex got involved in that draft statement it was all about Brexit, which all of our research showed us people didn’t want us to talk about.’