‘The content was so accessible,’ said Klug. ‘It resonated, it was creative and it was clever.’ Among the successful videos was a satirical take on austerity, with a young daughter asking her father why she got no free school meal, her class sizes were larger and she couldn’t afford to go to university. He replies, ‘Because I voted for Theresa May.’ The daughter asks, ‘Do you hate me, Dad?’ ‘Obviously,’ he replies.
