Tom Swarbrick, the head of broadcasting, had BBC producers on the phone close to tears begging to be told where the launch would be, since they would normally set up their equipment the evening before a big event. Eventually CCHQ settled on an old mill in Halifax, a marginal seat the Tories expected to win. When the journalists arrived the next morning they were kept waiting outside. ‘People were still building the set until five minutes before we let them in,’ a special adviser recalled. Even then there were more people than seats. ‘How the fuck can they not have counted the number of seats?’
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