“Very few people can clearly articulate why they do what they do. When I say why, I don’t mean to make money—that’s a result. By why I mean what is your purpose, cause, or belief? Why does your company or business exist? Why do you get out of bed every morning? And why should anyone care?”2
discover or re-discover your why behind what you are doing-
why am I working
why am I building a business (or not actively at the moment0
why am I taking college courses
why am I in this situaiton and how do I get out of it
