For many urban residents, especially in developed economies, car ownership is no longer necessary for expression of status. Ownership-free mobility on demand may actually fit a desired lifestyle better. Furthermore, collectively, the businesses discussed in this chapter help assure users of round-the-clock access to a car or suitable mobility. Assured of such easy access to desired forms of mobility whenever needed, customers may be able to purchase mobility to fit their actual needs and not necessarily their contingent needs. Two-car families may downsize to one car in this scenario. As
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