New technologies and mandates often involve additional costs and impose additional burdens on users. Enthusiasm for undertaking the extra costs and burdens varies. A sustainable mobility framework for the future must include the customer’s perspective. In addition to using incentives and fees as tools, governments and industry will need to engage in customer education about the true impact of various mobility choices and options to truly make a difference. The food and nutrition industry has taken positive steps toward educating customers about the choices they can make to achieve a healthier
...more
