FROM THE 1980S through the ’90s and into the 2000s, the financial and economic fantasies that got such traction were happy happy happy. In addition to our uniquely entrepreneurial approach to religion, America also developed an unusually religious approach to entrepreneurialism, especially since the 1960s. At Amway, Mary Kay, Walmart, Chick-fil-A, Apple, the Oprah Winfrey empire, Martha Stewart in her heyday, Whole Foods, and Amazon—among employees as well as customers—those businesses cultivated a cultish, evangelical vibe.
