American go-getterism was also ripe for a certain kind of Christianizing in the 1950s. For two decades, the Reverend Norman Vincent Peale had been one of New York City’s big-deal pastors, with a fancy Presbyterian church right off Fifth Avenue, CEO pals, and his own vaguely Protestant radio show and national magazine. In 1955 he published The Power of Positive Thinking, which stayed on the New York Times bestseller list for three years.

