Rupert Murdoch’s News Corp., the first big New York media company to enter the Christian book market in a big way, in the 1980s, has practically cornered it, selling half the true-believer books in the United States. Four of the five largest publishers now have their own Christian imprints. Time Warner calls its Warner Faith—an evangelical Christian publisher named after the Jewish brothers who founded the Hollywood dream factory out of which the company sprouted.
