The advertising on Jones’s various media platforms illustrates the overlaps among regions of make-believe. Marketing Infidel body armor (“excellent protection that stops AK-47s”) makes obvious sense. But on an ad for a natural medicine called Ancient Defense Herbal Immunity Complex, Jones himself does the voice-over: “the knowledge of the ancients, tried and true, trusted herbs and extracts fused with the latest neutraceutical science.” He’s also acutely attuned to a different overlap—between his fictional journalism and fictional prime-time depictions of it.
