Sinegal is the cofounder and CEO of Costco, the fourth largest retailer in the United States and the ninth largest in the world. He doesn’t seem much interested in perks. He works in an unremarkable office comprised primarily of folding tables and chairs. If he invites someone to meet him at the corporate offices, he goes down to the lobby to meet his guest. He answers his own phone. And he takes a salary of only $350,000 a year, which puts him in the bottom 10 percent of CEOs of large corporations.

