David Robles

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‘When they find out it’s got four wheels and one engine, just like the next car, they’re liable to be disappointed.’” It was agreed that the safest way to tread the tightrope between overplaying and underplaying the Edsel would be to say nothing about the car as a whole but to reveal its individual charms a little at a time—a sort of automotive strip tease
Business Adventures: Twelve Classic Tales from the World of Wall Street
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