Second, you’re enthusiastic as hell. This sends a subliminal message to your prospect, telling them that you must have something great to offer. You must sound upbeat, enthusiastic, and full of energy, and be a positive influence in their lives. One of things that I had to learn the hard way was that just because you can sell someone something doesn’t necessarily mean that you should. Today, I have a strong belief in sales as an honorable profession, and I’ll only operate in sales situations where I have an unyielding and passionate belief in the value of the product or service I’m offering to
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